The new H&M store will offer customers a new, fresh interior look and feel for the brand, and introduces the H&M HOME concept, offering contemporary décor and home accessories alongside its expansive womenswear, menswear, kid’s fashion, and beauty collections.
The 2,290sqm store’s layout is designed to enhance the shopping experience including self-service checkouts, click & collect lockers, and a modern open interior across two floors.
Klas Degeryd, Head of Expansion UK & Ireland said:
“We’re excited to welcome customers back to our Portsmouth store, now featuring H&M HOME. This addition allows us to broaden our range with stylish homeware alongside our fashion collections, creating a convenient destination for everything in one place. With enhanced interior design and improved omnichannel services, the store offers an inspiring and seamless shopping experience, inviting customers to discover and enjoy our latest fashion and home offerings.”
To celebrate the opening, there will be a gift with purchase for the first 100 H&M members on Thursday 20 November.
Cllr Steve Pitt, Leader of Portsmouth City Council said:
“We’re pleased to see H&M investing in its future on Commercial Road. This major refurbishment is great news for the city centre and will benefit national chains, independent shops and market traders alike. In the new year, we’ll continue driving forward our plans for City Centre North, bringing much-needed homes, jobs and new leisure facilities to the area.”
